A real experiment in 40 countries found the opposite of what almost everyone predicts: the wallet with more money was handed in more often.
The study is Cohn, Maréchal, Tannenbaum and Zünd, published in
Science on 5 July 2019. Research assistants visited 355 cities in 40 countries and turned in 17,303 wallets. Each one was a transparent card case holding three business cards with the owner's name and email, a grocery list written in the local language, and a key. The assistant walked up to a counter at a bank, museum, post office, hotel or police station and said some version of: I found this on the street around the corner, somebody must have lost it, I'm in a hurry, can you take care of it. Then left, with no phone number and no receipt. The outcome was simply whether anybody emailed that unique address within the next 100 days.
The numbers are the surprise. Empty wallet:
40% reported. Wallet holding about US$13 in local money:
51%. Wallet holding about US$94:
72%. The pattern held in 38 of the 40 countries and never once reversed by a statistically significant amount. Country averages ran from 14% to 76%, so the level differs wildly and the direction does not.
Now the part worth reading twice. Ask people to predict it and they get it backwards. 299 ordinary adults guessed 73%, then 65%, then 55% — more money, less honesty, the exact opposite of what happened. 279 top academic economists did no better: 69%, 69%, 66%. Both groups missed the same thing, which makes this a rare case where the professors flunked a guess that the mailroom did not.
The explanation comes in two halves. The first is altruism: some wallets had a key in them, a thing valuable to the owner and worthless to the finder, and those were
9.2 percentage points more likely to be reported. The second is that people do not want to see themselves as thieves. In surveys in the United States, United Kingdom and Poland, keeping a wallet with money in it was rated as feeling more like stealing than keeping an empty one, and even more like stealing as the amount went up. The mental cost of being a thief climbs faster than the cash reward does.
The team also closed the obvious holes. Fear of being caught? Add bystanders, add security cameras, compare US states with different lost-property laws — no effect. Pocketing the money and mailing back an empty wallet? Audits found more than
98% of the cash came back. Expecting a bigger reward? No, people do not expect one. The result survived all three.
What it means at our table is not “be good”. It is smaller and more useful than that. Your answer at zero is not your answer at five hundred, and that gap is ordinary human equipment rather than a character defect. So do not bet on willpower showing up in the moment: decide the rule out loud, in advance, when the wallet does not exist. That is what round four is for, and it is why the drill names the four moves instead of the moral. And be gentle with anyone who folds at a figure you have never been tested at.
One honest limitation. The biggest wallet in the study was about US$94, and the people receiving it were staff at counters, not strangers in a corridor. Our five hundred dollars is extrapolation, so treat the direction as the finding and the size as
our own thought experiment.
Sources:
University of Zurich, “The Richer the Pickings, the more Honest the People” ·
ScienceDaily summary of the study, 20 Jun 2019 · the paper itself: Cohn, Maréchal, Tannenbaum & Zünd,
Science 365:70–73, 5 Jul 2019, doi 10.1126/science.aau8712.